Perth · Western Australia

We make businesses
look legit.

Design for small businesses. Branding, print, socials — done fast, done right. Start with one project. No lock-in.

Start a project See what we do
↓

Your work speaks for itself.
Your brand should too.

The DIY Tax

Every hour spent on graphics is an hour you're not running your business. You're the owner, and now apparently the designer too.

The Middle Ground

Agencies want a retainer you can't justify. Freelancers ghost you. There's no option that's fast, consistent, and doesn't cost a fortune — so nothing gets done.

The Amateur Hour

Outdated logos, inconsistent socials, printed materials that don't reflect the quality of your work — costing you clients before you have a chance to impress them.

The Inconsistency

Your business looks great in person. Online it's a different story — outdated graphics, mismatched fonts, photos from three years ago. First impressions matter.

What we do

Design for every part
of your business.

From the first impression to every touchpoint after — we've got it covered.

01

Brand & Identity

The foundation everything else is built on. Logo, colour, typography, brand guidelines — done once, done right.

Logo design Brand guidelines Colour systems Typography
02

Print & Collateral

Everything physical your customers and clients see. If it gets handed over, pinned up, or laid on a table — we design it.

Menus Flyers Business cards Posters Brochures
03

Signage & Display

Get noticed before they walk in the door. Outdoor and indoor signage that makes your business look the part from the street.

A-frames Window graphics Banners Outdoor signage
04

Social & Digital

So your feed doesn't look like an afterthought. Templates, graphics, and promo content built around your brand.

Content templates Promo graphics Stories Profile assets
05

Merch & Apparel

Uniforms, branded merch, print-ready artwork — designed to be worn and remembered, not stuffed in a drawer.

Uniforms Merch design Print-ready files Apparel graphics
06

Ongoing Design Support

A designer in your corner every month. New assets, campaign content, whatever you need — handled fast, on-brand, every time.

Monthly retainer Campaign support Fast turnaround
Who we help

Built for businesses that
are serious about growth.

We work best with owners who know their visual presence matters and are ready to do something about it.

Starting out and want to look legit from day one

You're building something real and you know first impressions count. We'll give you the brand foundations to walk into any room with confidence.

Established but your visuals aren't keeping up

The business is solid but the collateral is letting you down. We'll tighten everything up so what people see matches what you actually deliver.

Growing fast and need design support to keep up

New locations, new campaigns, new collateral — constantly. We plug in as your design team and keep things moving without the agency overhead.

Competing against businesses that look more modern

Your competitors are winning work they shouldn't be because they look the part. We'll modernise your brand so you're not losing on appearance alone.

The Backhat Effect

What happens when your
visuals are finally right.

This is what changes when your brand actually looks the part.

01

Stop losing work to competitors who just look better

Customers make decisions fast. If your competitor looks more established, more professional, more trustworthy — they'll win the job before you even get a chance to pitch.

02

Save the time you're wasting on design

Every hour you spend fiddling in Canva or chasing a freelancer is an hour not spent running your business. Hand it off. Get it back done right.

03

Consistent brand across every touchpoint

Your menu, your socials, your signage, your business card — they should all feel like the same business. Cohesion builds trust faster than any single piece ever could.

04

More customers because you're a more trusted brand

People buy from businesses they trust. A brand that looks sharp, consistent, and professional signals that you take your work seriously — and they will too.

Work

This is what your brand should look like.

Real work. Real clients. No templates, no shortcuts.

The Bolong full project pack
View
Bang Bang Lulu rebrand
View
Logo Rebrand Bang Bang Lulu · Brand Identity A two-time WBC world champion deserved a brand that matched. We modernised her logo to give her the professional presence her title demands.
The Grind Reaper artwork
View
Character Illustration The Grind Reaper · Merch & Brand A custom piece to mark five years of The Grind Reaper cafe. Something worth putting on the wall.
The Grind Reaper design breakdown
View
Design Breakdown The Grind Reaper · Illustration Behind the five-year piece — how the concept came together from sketch to final artwork.
Polaroid Pups merch
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Polaroid Pups The Grind Reaper · Merch & Illustration The cafe's walls are covered in dog polaroids — so we turned that into a brand asset. Merch that tells the story of the space.
Polaroid Pups tee
View
Merch Production The Grind Reaper · Apparel From artwork to finished garment. The Polaroid Pups tee in the wild — printed and ready to wear.
Dead Set Legend limited edition print
View
Limited Edition Print Yeah Mate Apparel Co. · Merch The Dead Set Legend collab — a limited run print that sold out. Graffiti-style artwork built for the culture, not just the garment.
Ice Hockey Australia merch
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Tournament Merch Ice Hockey Australia · Apparel Custom merch for every Under 15s player to take home as a keepsake from the tournament. Something they'd actually want to wear.
Stream Healthcare brand identity
View
Brand Identity Stream Healthcare · Brand Book Built Stream Healthcare's brand from the ground up — identity, colour, typography, and guidelines ready to scale with the business.
Reflect Eventz web design
View
Website Design Reflect Eventz · Web Built and deployed their first website from scratch — booking system integrated, calendar synced, ready to take enquiries from day one.
Who is behind it

Design studio built for small businesses.

Backhat is a design studio built for small business owners who are too busy running their operation to chase down a graphic designer every time they need something. Before the design work, there were years watching good businesses hand customers collateral they should be embarrassed by.

That experience is baked into everything we make. We know what small businesses actually need — and we build around delivering it fast, at a standard most agencies can't touch.

Start a project →
Simon — Backhat
10+
Years design experience
WA
Based and built here
48hr
Avg. first delivery turnaround
What clients say

Don't take our word for it.

“

OMG ITS PERFECT THANK YOU!!!

Jas
Stream Healthcare
“

Amazing work on these!

Josie
The Grind Reaper
“

We are super happy with the website. It's exactly what we were looking for.

Aurore
Reflect Eventz
“

Turned around our new menu in two days and it looked better than anything we'd had before. Customers noticed immediately.

Marcus T.
The Anchor Bar & Grill
“

We needed a full brand refresh before our season launch. Backhat nailed the brief first go and had everything ready with time to spare.

Priya S.
Solstice Events Co.
“

Best money I've spent on the business. Our socials finally look like we know what we're doing.

Dan R.
Ridgeline Landscaping
Get in touch

Start a project.

Tell us what you need and we'll get back to you within 24 hours.